Justin Paviolo-Knowles

Anthropic Project Vend (2025, Branded Doc)

Project Vend captures an experiment where Anthropic let Claude manage a small business in the Anthropic office. The shopkeeper (who’s named Claudius) had to source products, set prices, manage inventory, and deal with customers. Things got really, really weird.

Client: Anthropic
Creative Studio & Production Company: Ghost Story Studio
Director: Justin Paviolo-Knowles + Whitney Chen 

Producer: Rachel Serada Barth

Line Producer: Scott Wickman


Cinematographer: Justin Paviolo-Knowles

1st AC: Jessica Lee

Camera Operator: Jeremy Mcnamara
Sound: Jody Stillwater
Gaffer: Oskar Ness
Key Grip: Hunter Houston

BBE: Bob Pope

Prop Master: Linda Green
Editor: Andrew Litten

Colorist: Andrew Francis
Sound Mix: Shaun Yee
Music: Csisterna